Saturday 26 January 2013

The True Story of How Chile’s “Mad Men” Fought A Dictator with Happiness.

UK film distributor Network Releasing is delighted to announce a unique partnership with the human rights organisation Amnesty International centred around the Oscar-nominated drama NO, starring Gael Garcia Bernal, which opens in UK cinemas on 8 February 2013. The partnership will see former Chilean prisoners of conscience or human rights experts presenting the film at screenings at Picturehouse Cinemas across the UK on 12 February 2013.

The arrangement will last for the duration of the cinema and DVD releases of the award-winning film about the true story of bringing democracy to Chile in 1988 after Pinochet’s dictatorial rule, which stars critically-acclaimed Mexican actor Gael Garcia Bernal.

The resulting 'No' campaign succeeded in ending over 16 years of military dictatorship, and is a powerful representation of the change that can be achieved when people come together to stand against oppression. As well as joint editorial activity to spread the message of the film via traditional and digital media, an Amnesty expert or a former Chilean prisoner of conscience will be present at every screening of the film at Picturehouse Cinemas on 12 February 2013. Most of the cinemas have also arranged a post-film discussion to answer questions and discuss the situation in Chile both now and at the time of Pinochet’s rule. Participating cinemas are:
  • The Gate, Notting Hill
  • Ritzy Brixton
  • Hackney Picturehouse
  • Clapham Picturehouse
  • Greenwich Picturehouse
  • Stratford East
  • Belmont Aberdeen
  • Duke of York’s Brighton
  • Abbeygate, Bury St Edmunds
  • Arts Picturehouse, Cambridge
  • Cameo Edinburgh
  • Exeter Picturehouse
  • Regal, Henley
  • FACT, Liverpool
  • Norwich Picturehouse
  • Bath, Little Theatre
  • Phoenix, Oxford
  • York
  • Harbour Lights, Southampton
  • Stratford-Upon Avon
Garcia Bernal plays cynical young advertising executive, Rene Saavedra, who is asked to spearhead the “No” campaign for those opposing the Pinochet regime to bring democracy to Chile. With scant resources, constant scrutiny from individuals sympathetic to Pinochet’s totalitarian regime including ad agency colleagues and the secret police, this bold, enthralling film looks at how a team of Chile’s “Mad Men” and opponents of the dictatorial regime instigated change. Seamlessly blending scripted scenes with archive footage, NO is a compelling period piece making it the first essential film to see in 2013.
Tim Beddows, Network Releasing Managing Director commented, “We are delighted to be working with Amnesty International on the release of NO and fully support the values they stand for. They are the perfect cause-related partner for the film.

NO opens at UK cinemas on 8 February 2013 courtesy of Network Releasing ~

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