Tuesday, 8 May 2012

Avengers Assemble explode into box office records

AVENGERS ASSEMBLE DOMINATES UK BOX OFFICE FOR SECOND WEEKEND, TAKING £11.6M OVER 3 DAY WEEKEND, TOTALLING £33.3M

US OPENING SMASHES HARRY POTTER RECORD FOR BIGGEST OPENING OF ALL TIME, TAKING A HULK SIZED $207.4 MILLION IN 3 DAYS


MASSIVE UK BOX OFFICE TODAY WILL SURPASS TOTAL RUN OF SUPERHERO SMASH HIT SPIDERMAN 3

Marvel Avengers Assemble reigned supreme at box offices all over the world this weekend, making it the top-grossing film worldwide for 2012, with the UK total of £33.3m being a massive £10m more than closest box office rival, The Hunger Games. Marvel Avengers Assemble will today also surpass superhero smash hit Spiderman 3 in the UK.

In the US audiences took the box office by storm, with IMAX theatres running out of seats to sell moviegoers, leading to an unprecedented opening weekend of $207.4milllion, eclipsing previous biggest opener - Harry Potter and the Deathly Hallows -- Part 2, which took $169.2million in its opening weekend in 2011. The film has now taken over $641.8million worldwide in just two weeks.

In the UK Marvel Avengers Assemble has already grossed more than then entire runs of superhero predecessors Iron Man, Iron Man 2, The Hulk, Captain America, Thor and Spiderman 2, with audiences still flocking to see this summer’s most anticipated blockbuster.

The success of Marvel Avengers Assemble has also exploded beyond the box office. The Facebook game “Marvel: Avengers Alliance” now attracts more than 1.2 million daily users. Also notable, is the increased sales of the wide range of Marvel and Avengers consumer products from retailers across the country who have expressed their delight at this strong performance from this most exciting of Super hero franchises.

Avengers has started strongly for us, breathing new life into the Action Figures market.  We look forward to seeing this continue throughout the rest of the season.” - Phil Markham Buying, Manager, Tesco

We’re really pleased with initial sales, Avengers is already one of our top performing Boys Toy ranges.” -  Andrea Abbis, Trading Manager Toys, Nursery, Kids & Baby World, Argos Ltd

The Avengers Assemble experience will continue throughout the summer with a new animated series of “The Avengers: Earth's Mightiest Heroes” set to debut on Disney XD, new additions to the range of existing products available and new content for the hit Facebook game.  Shooting for Marvel Studios next film, Iron Man 3 begins this month in the US.

Marvel Avengers Assemble is the eagerly anticipated first Avengers film, bringing together some of Marvel’s most loved superhero characters in the biggest superhero movie in history. Directed by Joss Whedon, the film stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, “Marvel Avengers Assemble” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.

Marvel Avengers Assemble is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios’ President Kevin Feige and executive produced by Alan Fine, Stan Lee, Jon Favreau, Louis D’Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham.

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