Tuesday 8 May 2012

win an iPad with Sherlock Holmes

Available on Blu-ray™, DVD and digital download 14th May

To celebrate the release of Sherlock Holmes: A Game of Shadows on Blu-ray Triple play, DVD and digital download 14th May, we are putting the nation’s sleuthing skills to the test and inviting you to play the Urban Camouflage Challenge.

As part of this overall activity, we are running three separate competitions on three separate days (Wednesday 9th, Friday 11th and Monday 14th May). On each of those days, three conundrums will be published by various partners using social media channels.

Taken together, the three conundrums on a given day will reveal a specific location within a major city in the UK. At the chosen location, on that day, a Sherlock Holmes inspired artist will be utilising his legendary camouflage abilities to blend into his surroundings to avoid detection.

The winner on each day is the first person to unlock the clues within the conundrums, identify the location, go there in person, find our Sherlock Holmes inspired artist and utter the phrase “My curse is I see everything”. The winner on each day wins an iPad.

Urban Camouflage partners:
  • Conundrum 1: Stephen Fry - @stephenfry - who plays Mycroft in Sherlock Holmes: A Game Of Shadows, will tweet part one of the conundrum pre 11am on each day*
  • Conundrum 2: Play.com’s Facebook page will post part two at 11.30am*
  • Conundrum 3: IGN UK’s Twitter account @IGNUK will tweet the third and final part at 12pm*
* Timings are subject to change

Put your sleuthing skills to the test and play the Urban Camouflage Challenge!
Dates to play: Wednesday 9th May, Friday 11th May & Monday 14th May
Around the globe, headlines break the news: a scandal takes down an Indian cotton tycoon; a Chinese opium trader dies of an apparent overdose; bombings in Strasbourg and Vienna; the death of an American steel magnate... no one sees the connective thread between these seemingly random events—no one, that is, except the great Sherlock Holmes, who has discerned a deliberate web of death and destruction. At its center sits a singularly sinister spider: Moriarty.

Holmes’ investigation into Moriarty’s plot becomes more dangerous as it leads him and Watson out of London to France, Germany and finally Switzerland. But the cunning Moriarty is always one step ahead, and moving perilously close to completing his ominous plan. If he succeeds, it will not only bring him immense wealth and power but alter the course of history.
Sherlock Holmes: A Game of Shadows Blu-ray Triple Play contains the following special features:

  • Maximum Movie Mode: Inside the Mind of Sherlock Holmes - Hosted by Robert Downey, Jr. (TRT: 130:00) Including:

    • Sherlock Holmes and Dr. Watson: A Perfect Chemistry
    • Holmes Without Borders
    • Moriarty's Master Plan Unleashed
    • Holmes-a-vision on Steroids
    • Sherlock Holmes: Under the Gypsy Spell
    • Meet Mycroft Holmes
    • Guy Ritchie's Well-Oiled Machine
    Sherlock Holmes: A Game of Shadows DVD contains the following special features:

    Focus Points:
    • Sherlock Holmes and Dr. Watson: A Perfect Chemistry
    • Moriarty's Master Plan Unleashed
    • Holmes-a-vision on Steroids
    All disc copies include an UltraViolet Digital Copy. UltraViolet allows consumers to instantly stream and download the film from a digital cloud to compatible devices, including computers, tablets and smartphones.*

    Also available is the free “Sherlock Holmes: A Game of Shadows” Movie App for IOS 4.2 or higher compatible iPads.

    • Release date: 14th May 2012
    • Running time: 129 minutes
    • Cert: 12
    • RRP: £19.99 (DVD) £26.99 (Blu-ray Triple Play)

    *UltraViolet allows you to collect, watch and share movies in a whole new way.  Available for free with specially marked Blu-ray discs and DVDs, UltraViolet lets you access digital copies of movies and TV shows from a cloud to enjoy on many different devices. UltraViolet movies and TV shows can be downloaded for offline viewing and streamed to computers and compatible Android, iPhone, iPod Touch and iPad devices.  Does not include iTunes file. Restrictions and limitations apply.  Go to ultraviolet.flixster.com/info for details.

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