The Lorax expands

The 3D-CGI feature Dr. Seuss’ The Lorax is an adaptation of Dr. Seuss’ classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Ashley, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.

The Lorax is in UK cinemas from July 27, 2012
A Universal Picture © 2012 Universal Studios. All Rights Reserved

Meet The Lorax

To celebrate the huge success of his new film ‘Dr. Seuss’ The Lorax’ at the US box office, Danny Devito has just taken part in a fabulous photo call, complete with Truffala trees & the fluffy little critter himself!

The 3D-CGI feature Dr. Seuss’ The Lorax is an adaptation of Dr. Seuss’ classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Ashley, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.

The Lorax is in UK cinemas from July 27, 2012
A Universal Picture © 2012 Universal Studios. All Rights Reserved

Dr Seuss' The Lorax Tops US Box Office

Dr Seuss' The Lorax has just opened in the US and, as you can see, done incredible business.  This is a film that I am looking forward to seeing as I am a fan of Dr Seuss. 
3 day North American estimate = $70.7 million playing at 3,729 theaters for a per theatre average of $18,965.

The film opened this weekend in North America to fantastic results and achieving several box office records/milestones including:

• Biggest opening weekend of 2012 (besting THE VOW @ $41.2 million)
• Highest non-Sequel Animated/Family film opening (besting THE INCREDIBLES @ $70.5 million)
• Biggest opening for a Universal Animated film (besting DESPICABLE ME @ $56.4 million)
• Biggest opening weekend for a film based on a Dr. Suess book (besting Universal’s own GRINCH STOLE CRHISTMAS @ $55.1 million)

Dr. Seuss’ The Lorax opens in UK cinemas 27th July

The Lorax gets a new trailer

Yahoo movies has just released the new trailer for Dr Seuss' The Lorax. With every trailer we get to see more and more of the film. With that it also seems to be getting better and better.

The 3D-CGI feature Dr. Seuss’ The Lorax is an adaptation of Dr. Seuss’ classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Ashley, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.

The Lorax is in UK cinemas from July 27, 2012
A Universal Picture © 2012 Universal Studios. All Rights Reserved

Meet the cast of The Lorax

With a load of new images and a nice "meet the cast" featurette Universal has made me smile. If you missed the trailer then you can watch it if you head over here.

The 3D-CGI feature Dr. Seuss’ The Lorax is an adaptation of Dr. Seuss’ classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Ashley, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.

The Lorax is in UK cinemas from July 27, 2012
A Universal Picture © 2012 Universal Studios. All Rights Reserved

Dr Seuss' The Lorax gets a trailer

We have seen a couple of images from the film. Now we have the trailer to amuse you. The trailer has the same feel as the last animated feature, Horton Hears a Who

The 3D-CGI feature Dr. Seuss’ The Lorax is an adaptation of Dr. Seuss’ classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Ashley, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.

Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop).

The Lorax is in UK cinemas from July 27, 2012

Dr Seuss' The Lorax

The images below first appeared yesterday as an exclusive on The Sun's website. now us mere mortals have the opportunity to show you the images.

I do love Dr Seuss' books but some of the films have been quite a let down. When The Grinch came out in 2000 I was overjoyed that they got it right. Then Hollywood tried to do The Cat In The Hat as a live action film and that failed totally - how do you translate a dozen pages into a 90 minute film? Answer - so badly that it got nominated for multiple Razzie awards! Not only that, and to add insult to injury,  the Seuss family has stated that there will be no more live action films based on his work.

Seuss works best as animation as you can get the characters exact and we then don't need to worry about getting them to interact with "real" characters.

 

 

The 3D-CGI feature Dr. Seuss’ The Lorax is an adaptation of Dr. Seuss’ classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Ashley, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.

Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop).

The Lorax is in UK cinemas from July 27, 2012