Monday, 5 March 2012

Dr Seuss' The Lorax Tops US Box Office

Dr Seuss' The Lorax has just opened in the US and, as you can see, done incredible business.  This is a film that I am looking forward to seeing as I am a fan of Dr Seuss. 
3 day North American estimate = $70.7 million playing at 3,729 theaters for a per theatre average of $18,965.

The film opened this weekend in North America to fantastic results and achieving several box office records/milestones including:
  • Biggest opening weekend of 2012 (besting THE VOW @ $41.2 million)
  • Highest non-Sequel Animated/Family film opening (besting THE INCREDIBLES @ $70.5 million)
  • Biggest opening for a Universal Animated film (besting DESPICABLE ME @ $56.4 million)
  • Biggest opening weekend for a film based on a Dr. Suess book (besting Universal’s own GRINCH STOLE CRHISTMAS @ $55.1 million)

Dr. Seuss’ The Lorax opens in UK cinemas 27th July

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